Copywriting and content marketing have a lot to do with your creativity and openness for new learning. You need to constantly experiment with the content marketing form to get better results.

Copyblogger’s Sonia Simone has shared an useful article on how you can improve content marketing with empathy and connection.

Simone says, “We often say that content needs personality. It needs a strong, distinctive voice, or it just gets lost in the sea of mediocrity and mush.

But can that strong, distinctive voice drown out the voice of the audience?

Is it possible to put so much of ourselves into our content that the audience feels left behind?

It absolutely is possible. Sometimes you see it on sites (solopreneur sites are a little more prone to this) where the writer can’t quite get over how awesome they are”.

Using Empathy and Connection to Craft More Powerful Content

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