In content marketing what matters is the first thing that your visitors and the search engines see. Yes, it is the headlines of your blog posts.

It has to be reflective in the way that it tells people about what is inside for them.

Copyblogger’s Stefanie Flexman has shared three questions that can help bloggers craft better headlines.

Flexman says, “Once you’ve written a draft of your headline and article (or you’ve recorded a podcast episode or video), use the questions below to ensure your headline is the most effective it can be:

  1. Who will benefit from this content?
  2. How do I help them?
  3. What makes this content special?

The answers to these questions most likely won’t produce the exactheadline you’ll use.

Rather, they’ll help shape your headline draft into a persuasive message that reaches and connects with the people you want to attract to your content.

To keep the process of infusing your headline with meaning and fascination simple, I recommend answering each question in one to two sentences”.

3 Simple Questions that Help You Craft Better Headlines


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