Three ways to create outstanding content that attracts more customers
When it comes to customer acquisition, you have multiple channels in hand and content marketing is one of the most helpful forms. Authentic content helps you convince and convert more clients.
Content Marketing Institute contributor Steven Van Vessum has shared three ways to help marketers create content that stands out in the global competition.
Vessum says, “Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. At ContentKing, we localize all our English content into French, Spanish, Dutch, and Czech from the get-go. Here, I share some lessons we’ve learned along the way.
Build the team
Working with contractors remotely is a popular option to fill staffing needs when you don’t have the budget for full-time staff. It often costs less and there’s a huge talent pool to choose from. Start with one language, fine-tune the process, and scale it for other languages.
Find qualified personnel
Platforms such as UpWork let you search through their freelancer database. Sure, not all of them are qualified, and not all of them are affordable. But many others may fit your parameters”.
How to Make Your Content Stand Out in a Crowded, Global Marketplace
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