Instagram expands Shopping in Stories to 46 countries
Instagram has expanded its Shopping in Stories feature to 46 countries. This feature allows the users to shop their favorite items from the scenes they see in Instagram Stories.
The Instagram team says, “More than 400 million accounts come to Stories every day to feel closer to their favorite accounts. And with one-third of the most-viewed stories coming from businesses, we’re excited to see how Shopping in Stories enable brands to tell an even deeper story about what’s behind their products.
Introducing Shopping in Explore
We’re also announcing a Shopping channel in Explore that will be personalized to you. Topic channels, which launched in June, allow you to browse across your interests and go deeper on any area you like in Explore. Now, when you simply want to shop for fun, you’ll see a channel dedicated to Shopping posts from the brands you follow and brands you might like”.
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