Strategies to achieve holiday marketing success
You need to be creative to reach out the maximum number of people and enhance your sales every holiday season. Coming out with the best offers is the ultimate way to strengthen your brand and keep it expanding.
Entrepreneur contributor Syed Balkhi has shared six ways marketers can plan for the holiday marketing.
Balkhi says, “As soon as autumn hits, shoppers are bombarded with stunning holiday advertising and jaw-dropping deals from companies that will be fighting for their attention during that busy season. But how will your company break through the noise and get consumers to make holiday memories with your business?
Let’s get festive, then, and think about seven things you might consider when putting together your holiday marketing plan.
Create an email marketing strategy.
There’s no better way to boost your holiday sales than to send deals straight into shoppers’ inboxes. Email still converts the best for online holiday shopping. According to Shopify, a staggering 8.8 billion data points were collected on Black Friday in 2017, in the form of email sign-ups and other lead-generation tactics.
Since holiday shopping starts as early as November, you’ll want to craft your email marketing messages now and schedule them to be sent automatically”.
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