The HubSpot team has published ‘The Ultimate Guide to Video Marketing’. This guide written by Alicia Collins and Megan Conley explains the basics of video marketing and the strategies to boost your video marketing efforts.

Talking about the marketing advantage of the video, Collins and Conley say, “Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%90% of customers also say videos help them make buying decisions.

But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. In short, video is incredibly useful throughout the entire flywheel — not just to heighten brand awareness.

Video can be versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads.

The options are also endless for service teams — onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience”.

The Ultimate Guide to Video Marketing

HubSpot

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