An infographic published by Entrepreneur magazine reveals that 41% Americans follow word of mouth over social media sites when it comes to recommendations.

Here are more findings:

  • 50% of Americans prefer word of mouth when it comes picking up a source of information
  • 83% of them have made a word of mouth recommendation
  • 66% American believe in anonymous and online reviews.

The infographic also features other interesting facts about the word of mouth marketing.

Why Word-of-Mouth Marketing Matters (Infographic)

Entrepreneur

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