41% Americans follow word of mouth recommendations [research]
An infographic published by Entrepreneur magazine reveals that 41% Americans follow word of mouth over social media sites when it comes to recommendations.
Here are more findings:
- 50% of Americans prefer word of mouth when it comes picking up a source of information
- 83% of them have made a word of mouth recommendation
- 66% American believe in anonymous and online reviews.
The infographic also features other interesting facts about the word of mouth marketing.
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