Five ways to make your content perform better
Content plays major role when it comes to SEO and acquiring new customers. It helps you reach out the right segments and enhance your brand presence.
Econsultancy columnist Richard Jones has shared five ways to make your content do a better job for your brand
Jones says, “In a recent post I explored why content has never had to work harder to reach audiences – how, when, and where they want to experience it.
Here I look at how publishers and content owners can get more mileage from their content by using the right architecture and tools to reach more devices.
Write once, publish anywhere
With an exploding number of formats, devices, and customer touchpoints, a key challenge, as digital strategist Nic Newman (BBC, Reuters) noted at a recent breakfast briefing with Inviqa, is figuring out how to efficiently create content that can be effortlessly repurposed for delivery to any number of devices and touchpoints.
Part of the challenge is that legacy technology stacks and content management systems (CMSes) often force organisations to operate in silos, making it difficult to seamlessly deliver content in real-time, to the right endpoints, and in the right formats”.
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