The Entrepreneur magazine contributor Rachel Perlmutter has highlighted three major changes to the Facebook advertising after the issues company faced in past one year.

Perlmutter says, “If you’ve relied on Facebook Advertising to reach new and existing customers for your business, then this year may have been a real pain in the butt for you.

Two of the most important events in 2018 in terms of online data use include the EU’s General Data Protection Regulation (GDPR), which came into effect on May 25, and the Facebook-Cambridge Analytica data scandal, which hit the New York Times and The Guardian headlines on March 17.

GDPR was initially announced in 2016, but did not become enforceable until this year, buying companies some time to become compliant. In short, the GDPR is a new set of laws that changed the way companies handle online data from EU residents, and empowered EU citizens with more control of their personal data.

But the event that most rocked the data boat this year was the Cambridge Analytica scandal, where the third-party political data firm hired for Trump’s 2016 campaign gained access to the private information to over 50 million Facebook users, and then using that data to eventually influence behavior. You can read the full details in this New York Times article“.

3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation

Entrepreneur

Sharing is caring