As the holiday season approaches, we need to sharpen our weapons for acquiring maximum customers and generating tons of sales.

A Marketing Land survey reveals that once again social is going to play a pivotal role in the coming holiday season. The survey results show that social is posed to win at the holiday ad spending.

Brian Handly says, “Digital marketing continues to grow its dominance over traditional media combining all digital channels, our survey found over two-thirds of ad spend this holiday season will fall into this category compared to the traditional channels like print, TV, and radio.

However, even digital advertising is changing as we step further into this age of technology. Small-to-medium businesses are showing impressive familiarity with sophisticated tools like social media analytics and geotargeting.

Incredibly, our recent survey revealed nearly ninety percent of small business (SMB) advertisers consider geotargeting as important to their holiday 2018 campaigns.

This exemplifies the increasing utilization of this technology, this isn’t Nike or Google utilizing location data during the holidays, but small businesses with a fraction of their advertising budget. Clearly, geotargeting tools are resonating with retailers and business of all sizes as it allow companies to directly reach their target audiences”.

Exclusive: Survey shows social media poised to capture holiday ad spend

Marketing Land

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