eAn effective copy plays an important role in getting new customers and enhancing the sales online. A good copy covers the most important facets of the product or service you are offering.

When it comes to the qualities of an effective copy you should be concerned about the authenticity and creativity.

Copyblogger columnist Nick Usborne has shared an useful article highlighting the magic of a great copy.

Usborne says, “Sometimes we feel in two minds about things.

For example, imagine you’re out for dinner. Fabulous meal. Wonderful company. And then your waiter comes by with the dessert tray. Oh my … those desserts look amazing. At this point, many of us find ourselves in two minds.

One part of our mind urgently, desperately wants to grab a slice of that triple-chocolate mousse cake. Another part is reminding us of the calorie count and the huge amount of sugar in that dessert. And it turns out … we are, literally, in two minds.

Welcome to your conflicted brain, and the world of neuromarketing

When you look at that dessert tray, your primitive brain lights up. It’s the part of the brain that kept us alive when we were hunter-gatherers”.

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