Quality content gives magnetic power to your website. It helps the site by attracting the links from other websites.

Have you experienced the no-link problem or drop in the incoming links problem with your content in the recent past? Search Engine Land contributor Julie Joyce has shared an in-depth article highlighting some ways to attract quality link for your site through the content.

Joyce says, “Here are a few roadblocks I’ve come up against when managing a content outreach program and ways to get around them.

When a potential host site already has similar content. If you don’t look to see if the topic or type of content you’re pitching isn’t already on your target site, you could be wasting a lot of time. I’ve learned that the hard way. There’s an easy solution, of course, and that’s to do a quick site: search with some major keywords from the piece you’re shopping in order to see if they already have something similar. It’s so simple, yet it’s one mistake that I’ve made multiple times, sadly.

The content isn’t the right fit for their readers. Obviously, you don’t want to try and shop an article on best dog breeds for children to a blog focused on senior health care, because the content would not be a good fit. Granted, seniors have grandchildren who may want a puppy, but overall, the purpose of the senior healthcare site is not to host content on puppy selection”.

Why isn’t my fabulous content attracting quality links?

Search Engine Land

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