Landing page plays an important role in catching the prospects who can turn out to be your customers. A tactfully designed landing page helps you deliver the message in the effective manner and get desired response.

Marketing Land contributor Jacob Baadsgaard has shared 15 questions to help marketers create and evaluate great landing pages.

Baadsgaard says, “I’ve put together a list of 15 questions every marketer should ask themselves before pushing a landing page live. If you can answer “yes” to every question on this list, your landing page might not be perfect, but it should provide good results.

1. Does my above-the-fold experience feel consistent with my advertising?

Your ads set expectations for your landing page. If you’re advertising personal injury services, but your landing page talks about divorce litigation, you immediately create a sense of confusion and unmet expectations for your site traffic. That’s not a great way to get people to convert on your landing page.

Instead, your landing page should match the advertising that brings people to your page. Keep in mind what your ad looks like and promises, along with who you are targeting and what platform your ads are running on. The more seamless your ad-to-landing page transition is, the more likely people are to stick around and potentially convert.

2. Do I have a headline that clearly defines my business and/or offer?

One of the easiest ways to establish a sense of ad-to-landing page consistency is with your headline. Your headline is the first place people look for confirmation that your page matches their expectations. This is the ideal place to confirm what your business does and what your offer is”.

15 questions to ask yourself before publishing a new landing page

Marketing Land

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