Customer acquisition is an essential task that needs your attention and it leads to the ultimate goal of the organization. As the holiday season approaches we need to be ready to get and welcome the new customers on board.

MOZ columnist Miriam Ellis has shared an useful article highlighting some ways to win local customers from the Amazon.

Ellis says, “Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into!

This small revelation took me by surprise last month while I was shopping for a birthday gift for my brother. Like many Americans, I’m feeling growing qualms about the economic and societal impacts of putting my own perceived convenience at the top of a list of larger concerns like ensuring fair business practices, humane working conditions, and sustainable communities.

So, when I found myself on the periphery of an author talk at the local independent bookstore and the book happened to be one I thought my brother would enjoy, I asked myself a new question:

“I wonder if this shop would ship?”

There was no signage indicating such a service, but I asked anyway, and was delighted to discover that they do”.

How to Win Some Local Customers Back from Amazon this Holiday Season

MOZ

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