Amazon is growing quickly. It has its presence in almost all the countries now. Quality product and the existing user review play a pivotal role in keeping the sales grow on Amazon.

Econsultancy columnist Nikki Gilliland has shared four pillars of creating a successful Amazon strategy.

Gilliland says, “Econsultancy’s Best Practice Guide, Third-Party Marketplaces for Retailers, delves into this topic in much more depth, but in the meantime, here are some key tips for maximising sales on Amazon.

Win the Buy Box

Unless manufacturers are selling so-called Private Label Goods, Amazon typically sources the data and photography that is used to describe products. This means that, more often than not, the only thing that sets sellers apart is basic details like price, stock, and delivery options.

As a result of this, winning the Buy Box can be the key to success. This is the area of the Amazon product listings page where people click to add to their basket or use one-click ordering. Sellers that are listed below this are less likely to generate as many sales.

In order to win this coveted place, prices should be as competitive as possible, and listed including delivery costs. The Pricing Dashboard within Amazon Seller Central allows sellers to monitor real-time price comparison data”.

The four pillars of a successful Amazon strategy

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