The online advertising has turned out to be the major way to reach out the customers. It has paved a smooth way for the brands and marketers to enhance their presence everywhere.

HubSpot’s Clifford Chi has shared a comprehensive article explaining the five important segments of online advertising and their status in the year 2018.

Chi says, “44 percent. That was the click-through-rate of the first ever banner ad, purchased by AT&T on in 1994

Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it.

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. You can create engaging ads in multiple formats and target people who actually need your product or service.

Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today.

Online Advertising: Everything You Need to Know in 2018

1. Paid Search Advertising

With over 3.5 billion search queries on Google everyday, paid search — where you pay Google or other search engines to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising”.

Online Advertising: Everything You Need to Know in 2018

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