How to calculate digital marketing ROI
Econsultancy columnist Ben Davis has shared seven questions that brands and marketers should answer for calculating the digital marketing ROI.
Davis has answered the following seven questions.
1. What is the business case for calculating ROI?
2. What is your frequency of measurement?
3. What is your sales baseline?
4. What are your business goals and KPIs?
5. How will data be collected?
6. Can you ensure data integrity?
7. What macro and micro methodologies will you use?
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