MOZ has published the Whiteboard Friday video featuring Dana DiTomaso on ‘Building Better Customer Experiences’. The MOZ team says, “Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this week’s episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely... [...]

Establishing the brand is the most important task that an entrepreneur has to do. It leads to the customer acquisition, retention and loyalty which are the three pillars of a successful brand. Entrepreneur contributor Nina Lekhi has shared five marketing techniques you can use to enhance your brand building process. Lekhi says, “If you’re in the business of selling, it is important to know the marketing hacks to create the perfect branding strategy. Below are few marketing techniques for enhancing brand building : Your brand must tell a story You can’t push a brand in front of the customers... [...]

In the times of social media marketing too the email hasn’t lost its charm. It remains one of the most widely used form of marketing online. Entrepreneur magazine contributor Jeff Kupietzky has shared why marketers should stick to email marketing in the times of Facebook. Kupietzky says, “Enter: email. This tried-and-true medium, which some had written off as “dead” is in fact having a renaissance, becoming one of the most effective channels for sales and revenue generation. What makes email such an attractive alternative to Facebook? 1. Email is publisher owned and controlled. Unlike... [...]

The Entrepreneur magazine team has published a video titled ‘Why Getting As Specific As Possible in Your Marketing Strategy Will Attract Top-Tier Customers’ featuring Eric Siu. Entrepreneur team says, “In this third episode of his series Leveling Up, Entrepreneur Network partner Eric Siu continues his conversation with Andy Mackensen, the co-founder and CMO of SnackNation, a direct delivery service offering healthy snacks. After some experimentation, Mackensen explains, SnackNation switched up its marketing strategy to go back to a basic rule: Target a niche audience over... [...]

The email marketing domain has turned 40 this year. For so many years this form has given plenty of reasons and great results to the marketers. Marketing Land contributor Kyle Henderick has shared some big moments in the history of email marketing. Henderick says, “Earlier this year marked the 40th anniversary of the first mass marketing email. On May 3, 1978, a marketer for Digital Equipment Corporation named Gary Thuerk sent an unsolicited email pitch to 400 business prospects. Although the email blast resulted in an avalanche of privacy complaints, it served as the foundation of email... [...]

In today’s competitive marketing environment we need to find different ways to keep the customers happy. It is the key to achieving long-term success for any brand. And when it comes to b2b marketing, the success is determined by the conversion rate. Econsultancy columnist Manish Dudharejia has shared four tips to help marketers improve their b2b conversion rate optimization. Dudharejia says “If your team is ready to take CRO design more seriously, here are four statistically proven strategies to consider. 1. Offer simplified online checkouts Arguably one of the most important steps... [...]

Econsultancy is hosting a webinar on ‘The Internet of Things’ on Thursday, September 20 at 2.00 pm EST. This webinar will provide key insights from Econsultancy’s report, A Marketer’s Guide to the Internet of Things. The live session will be hosted by Jeff Rajeck, Research Analyst, APAC, Econsultancy. The Internet of Things Webinar Econsultancy  [...]

When it comes to improving your online sales, you need to use all the available tools to help you boost your performance in all directions. As far as social media is concerned you can use Facebook, LinkedIn and Instagram for greater sales conversions. Apart from posting on these mediums, you can also utilize your profile for getting more sales. HubSpot columnist Emma Brudner has shared a comprehensive article on optimizing the LinkedIn profile for improving online sales. Brudner says, “In social selling, you want your LinkedIn profile to be about your buyer’s achievements and how you... [...]

Buffer’s Alfred Lua has shared an retweeting experiment he conducted on Twitter. He claims that the experiment helped him generate 90% more clicks. Lua says, “The goal of our experiment is to see if retweeting our best-performing tweets could become part of our Twitter strategy. We had two success criteria: Retweeting our own tweets should substantially increase the reach and engagement of each tweet. One of my hypotheses is that the retweet could reach a different audience when it is retweeted at a different time from when the original tweet was published. The second hypothesis... [...]

The Buffer team has published a podcast ‘7 Psychology Facts That All Social Media Marketers Should Know’. Brian Peters says, “What do psychology and social media have in common? A lot more than you might imagine! Believe it or not, there are some very scientific reasonsthat people like, share, comment, click, and even purchase products online. Understanding the psychology facts behind the way audiences think on social media is the first step in creating better experiences, stronger relationships, and even more loyal customers in the long run. This week on The Science of... [...]