Most brands and marketers use email as a tool to reach out their prospects and customers. And as email offers them the flexibility to present their offers in a personalized manner, email marketing is one of the most preferred tools.

Entrepreneur contributor Syed Balkhi has shared four steps to help marketers launch their initial email marketing campaigns.

Balkhi says, “In order to have a successful email marketing campaign, you’ll need people to email. That’s why you have to build up your email list to be a moneymaker for your business. Having an email list allows you to have a ton of qualified leads at your fingertips, and you can email them any time you want to promote your business. But how do you get people signed up?

Shinesty uses this attention-grabbing pop-up to encourage visitors to sign up for its email list.

Email List Pop-up from Shinesty.

Using a nonintrusive, exit-intent popup on your site is a great, attention-grabbing tactic to get more email subscribers. Offering an incentive in your pop-up will convince users to hit that subscribe button, so consider offering a discount or another freebie in exchange for a prospective customer’s email address”.

How to Launch Your First Email Marketing Campaign and Get the Results You Want


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