Content marketing success depends on multiple factors such as the quality of content and the distribution among the right mass. Also the consistency matters equally.

Forbes contributor Brian Sutter has shared ten reasons why the content marketing fails sometime.

Sutter says, “Nobody wants to fail. And yet, it happens all the time. Especially in content marketing.

Content marketing can work, of course. It does work. But if you’re among those marketers who aren’t getting the results they need, it may be time to look at what went wrong.

These ten issues are the usual culprits:

  1. You never defined what success would look like in the first place.

It’s really hard to hit a target when you don’t know what the target is.

Duh, right? But as recently as 2016, 34% of B2B content marketers and 31% of B2C content marketers didn’t even know what success would look like.

Even now, in 2018, 47% of B2C and 54% of B2B content marketers say the metrics they track are not well-aligned with their content marketing goals”.

10 Reasons Your Content Marketing Has Failed

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