The Straight-Forward Guide to Target Markets [HubSpot]
HubSpot has published a guide called ‘‘.
It is aimed at helping the brands and marketers rightly target their prospects and make more sales online.
HubSpot’s Sean Higgins says, “Every sales team and entrepreneur need to know their customer. Who is the ideal fit for your offering? What are their interests and priorities? Answering these questions can help you prioritize the deals you’re most likely to win. But how do you find a target market and what exactly is it anyway?
What Is a Target Market?
A target market is a group of customers for which your products and services are aimed. It’s usually first defined by an industry.
For example, if you’ve created a B2B Software product that helps remote construction teams, you’d probably focus on other companies within the construction industry. After all, that’s who you designed the product offering around.
Once you have an industry lined up, it’s time figure out size. Even within an industry, you’ll have companies that are very large. The Fortune 1000 can dramatically move your business forward when they sign up, but they also take more time to close — sometimes up to a year or more”.
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