Staying connected with the customers is a way to help your brand expand continuously. With multiple platforms it has become an easy task to communicate with them, the challenge is to create a valid reason.

With right strategies and approaches you can set a path to stay connected with your customers.

AdWeek contributor Deb Corrao has shared five way to humanize platforms and develop a deeper connection with your consumers.

Corrao says, “Here are five basic principles to help marketers and technologists on their path to building a solid foundation with customers.

Single view of the customer

Today, many brands are sitting down at a figurative 10th anniversary dinner with their loyal customers, behaving like they’re on a first date. They’re asking the same “getting to know you” questions. Personalization no longer means chasing customers around the internet with haphazard recommendations based on purchase and search history.

Living profiles can be constructed based on the most unique aspects of an individual to help drive an orchestrated experience across touch points, enabling brands to engage much like a concierge or personal assistant.

Achieving this single view of the customer means extracting information from every disparate online and offline system into a single living database so all facets of the relationship can be considered”.

5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumers

AdWeek

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