Econsultancy’s Nikki Gilliland has shared four tips for maximising sales on Etsy e-commerce  platform.

Gilliland says, “Etsy first started as a place to sell handmade goods and art. Now, while restrictions have been lifted to allow a wider range of goods sold, it still has an intrinsic community feel.

This means that sellers are expected to directly communicate with buyers – before, during, and after purchase. With less of a focus on product page assets, and more on communication, a key way for sellers to improve visibility and sales is through a wider footprint across social media.

This could involve creating an Instagram channel to showcase products, or starting a blog to demonstrate creative thinking. All in all, a strong social media presence can help retailers to build direct relationships with potential customers (and increase overall discoverability)”.

Four quick tips for maximising sales on Etsy


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