Millennials are the people belonging to generation born between 1981 and 1996. According to Pew Research, 50 percent of such millenials have either attended or are currently attending a higher-education institution.

Entrepreneur contributor Chirag Kulkarni has shared four strategies that can help you improve your marketing to millennials.

Kulkarni says, “Marketers looking to sell to this generation will need to find ways to stand out from the competition. These are some of the best practices for attracting the attention of skeptical Millennials.

1. Focus on producing high-quality video.

Video is no longer optional for marketers, as evidenced by an Animoto study that found 80 percent of surveyed Millennials use videos to conduct research before making a purchase. Still, that doesn’t mean video needs to be present in every step of your marketing strategy. It’s more about producing high-quality content than churning out as many videos as you can.

Well-crafted video appeals to potential customers on an emotional level, and it helps you separate yourself from the rest of the crowd. That differentiation can also help increase your conversion rate and encourage repeat customers. The key is in the execution, so focus on making a few great videos instead of scads of videos that nobody wants to watch”.

4 Strategies to Use When Marketing to Millennials


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