Personalisation is an important aspect of marketing that leads to customer satisfaction by the way of crafting personalized marketing messages.

Econsultancy columnist Nikki Gilliland ha shared twelve statistics that prove the importance of personalisation.

Gilliland says, “A recent study by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result.

So, why should marketers strive to go beyond the basics? Here’s a round-up of studies to reinforce the importance of personalisation, and how brands are currently approaching it.

A desire to do more with data

Personalisation is a key part of customer experience, with intelligent use of data allowing marketers to create relevant and unique experiences that hold attention for longer (and generate loyalty in the long-run).

However, Econsultancy’s Digital Trends 2018 report suggests that personalisation is lower on the list of strategic priorities for 2018 than other areas. It was cited by just 7% of organisations as their number one priority, as opposed to the 20% who cited content management”.

12 stats that prove why personalisation is so important

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