Artificial Intelligence (AI) technology is revolutionising the marketing domain by closely connecting the brands with their prospects and customers.

Forbes Insights team has highlighted the need to integrate AI into marketing and has shared three major benefits of AI.

The Forbes team says, “When looking at AI’s impact on marketing, we see three key benefits:

1. Increasing Productivity: This is the low-hanging fruit when it comes to the promise of AI, but that doesn’t make it any less critical for marketers. Think about some of the activities marketers need to accomplish every day—reaching customers across channels, targeting and retargeting advertising, and doing direct marketing like email. Artificial intelligence is what makes all of this truly possible on the scale needed to drive success. By enabling the analysis of millions of touchpoints to learn what kinds of messages work in which channels and when it’s most effective to reach customers, marketers, with the help of AI, can deliver the right message at the right time.

Staples is just one company already using AI to push productivity boundaries with its omnichannel approach. By using the natural language processing and machine learning capabilities of IBM’s Watson, they have created an intelligent version of their iconic Easy Button”.

The X Factor: Leveraging Artificial Intelligence For Marketing Success

Forbes

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