To come out as a successful marketer you need to inform people about your brand. In this process social media plays the most crucial role today.

Apart from Facebook, Instagram and LinkedIn we have other small scale social platforms that can help your brand grow. Entrepreneur contributor Gabriel Shaoolian has shared an article focusing five unexpected social media platforms that can help you improve your brand awareness.

Shaoolian says, “Social media marketing efforts can span far beyond the core four: Facebook, Twitter, Instagram and LinkedIn. In fact, these popular platforms see such high users yet have such stringent algorithms that it can be hard to ensure your followers see your organic content, much less that your content helps you capture new consumers.

But, by branching out into unexpected, lesser-used social media networks, you have the ability to reach fresh audiences, improve your brand credibility, and even drive traffic to your website. I rounded up the most useful yet underused social media platforms to quickly and easily increase your brand awareness online.

1. Quora

Your brand identity is more than just a logo design — it also encompasses your core values, tone, mission and even who is communicating that information to consumers. This idea is why Quora is such an underappreciated yet valuable platform.

Instead of a business-based social network account, Quora empowers professionals to create profiles surrounding their expertise”.

5 Unexpected Social Media Platforms to Grow Your Brand Awareness

Entrepreneur

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