Improve your email marketing with these statistics
HubSpot’s Anum Hussain has shared twenty-two statistics to help email marketers understand the psychology of their subscribers and improve their email subject lines to make their campaigns perform better.
Hussain says, “Email is crucial to salespeople’s success. You invest time in perfecting your email copy, hyperlinking the right words, and placing the right call-to-action.
And if no one opens your emails, it could mean your job.
That’s where subject lines enter the picture. Whether you’re trying to connect with an executive, sell a prospect, or simply get a friend’s attention, these subject lines influence whether or not those emails get opened — so you don’t want to send a terrible one.
Email Open Statistics
1. 35% of email recipients open email based on the subject line alone –Convince&Convert
2. Emails that include the first name of the recipient in their subject line had a higher clickthrough rate than those that don’t. –HubSpot
3. Email use worldwide will top 3 billion users by 2020 –The Radicati Group“.
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