Improve influencer marketing with these strategies
Influencer marketing enables the brands and marketers to reach out the right target group by tapping in the influencers in that particular domain.
Econsultancy columnist Patricio Robles has shared six tips to help marketers improve their influencer marketing performance.
Robles says, “Here are six things brands should do to ensure that their influencer marketing campaigns are successful.
1. Do due diligence
Big brands are cracking down on influencer fraud and for good reason: as brands have flocked to work with influencers, the fees charged by popular influencers have skyrocketed.
These fees are typically correlated with how many followers influencers have, but in many cases, brands are paying for access to audiences that are inflated by fake followers. In some cases, the amount of fake followers are significant. While not all of the fake followers influencers have were acquired by influencers themselves with the intent to defraud – social platforms have been plagued by bots for years – at the end of the day, brands lose regardless.
Because this problem is so widespread, brands that embrace influencer marketing will also need to embrace performing ongoing due diligence of the influencers they work with if they want to avoid losing out”.
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