Improve your content marketing with Google Analytics
Content marketing success depends on multiple elements and one of them is the right way to evaluate your content and keep improving it.
Search Engine Land contributor Marcus Miller has shared an useful article on how to improve content marketing with Google Analytics.
Miller says, “Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to building engagement and driving conversions — there is nothing as satisfying as ranking your content in organic search.
And best of all, organic search results come without a cost per click!
Having relevant answers found in organic results is a powerful way to feed the top of your marketing funnel. And while we can advertise with social and native platforms, nothing quite has the “in that moment” relevance of strong organic search results.
This is why it’s important to understand how users engage with our content. But that understanding is made difficult given how Google Analytics reports on typical engagement metrics, particularly in relation to bounce rate and time on page.
In this article, I take a look at how engagement metrics in Google Analytics are flawed and outline what you can do to get better data. Ultimately, as modern data-driven marketers, we need good data to make smart decisions”.
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