Content marketing success can be achieved by creating content that engages your customers and motivates them to take an action.

Entrepreneur contributor Robert C. Johnson has shared an useful article on need and strategies to create content that can engage your customers.

Johnson says, “If you lead an organization that provides B2B support, then retaining customers, driving product adoption and successfully handling customer training issues are tasks on your to-do list. One of the best ways to accomplish these goals is to take a page from the B2C marketer’s’playbook and incorporate visual elements like images and video into your support communications.

Cisco research has estimated that video will account for 82 percent of online traffic by 2021, but many B2B support organizations still haven’t incorporated video into their support communications. A predictive content technique, like suggesting applicable content based on self-service site-usage patterns, can be valuable to increase satisfaction and retain customers.

In addition, customer support software helps liven things up, with video, and achieves a greater degree of personalization and interactivity so you can hit your customer retention goals.

For instance, you can create content around a new product version, hosting a video tutorial in your knowledge base (technology used to store complex information) that walks customers through new features”.

Your B2B Customers Deserve Engaging Content, Too! So, Why Not Give It to Them?

Entrepreneur

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