HubSpot shares ten strategies to build an email list
A database of prospective customers is a must for achieving exposure and success in marketing. For running successful email marketing campaigns you should build a list that responds.
HubSpot’s Caroline Forsey has shared ten strategies to help marketers build an email list from scratch.
Forsey says, “If you’re starting from zero, building an impressive email list can feel like an impossible feat. Here, we’ll cover some high-quality strategies to build an email list from scratch. Best of all, these strategies are designed to cultivate a loyal email subscriber base, so you can use your emails to attract better long-term customers.
How to Build an Email List From Scratch
1. Create a personalized CTA (call-to-action) for each blog or landing page.
HubSpot has found personalized calls-to-action have a 42% higher view-to-submission rate than calls-to-action that are the same for all visitors — that’s almost double your potential email subscribers.
It makes sense: the people who visit your blog post or web page are looking for something specific, so your CTA needs to meet those unique needs”.
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