Entrepreneur contributor Gabriel Shaoolian has shared five tactics to drive more web traffic other than SEO.

Shaoolian says, “Before marketers implement a new site traffic campaign, they should first take stock of their current traffic and analytics. Use tools such as Google Analytics and SEMRush to determine where your traffic is coming from, how long users are exploring your site, the web pages and content they enjoy the most, and when during their user journey they typically leave your site. Access to this information will empower you to create a better, stronger strategy on the channels we’ll be exploring and improve your potential click-through rates.

Then, you can increase website traffic with these five strategies:

1. Start guest blogging.

Guest blogging on other websites achieves several goals. Firstly, it adds a boost of PR and improves your credibility as an expert in your industry and the public space. It increases brand awareness and exposes your company to new potential customers. And, as a little bonus, it does increase SEO rankings through its links back to your site (although it still isn’t the point of this article …).

To guest blog effectively, find businesses and websites to partner with that share a target audience and/or industry and receive enough traffic themselves to make it worthwhile”.

5 Tactics to Drive Website Traffic That Aren’t SEO

Entrepreneur

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