Avoid these mistakes to achieve SEO success
Search Engine Optimization needs to be implemented effectively to get your business the required customer base. Sometimes we unknowingly make certain mistakes that result into deprivation in the SEO performance.
Forbes contributor Kate Harrison has shared some mistakes that the small businesses need to avoid for right SEO implementation.
Harrison says, “Small businesses in particular can dominate local search if they employ good search engine optimization (SEO) techniques. However, according to Chris Rodgers, CEO and Founder of Colorado SEO Pros, there problems most small business encounter when it comes to their website copy. He shares the five most common SEO mistakes you can avoid with just a bit of awareness and planning.
Mistake #1: Waiting until after you launch a website to consider SEO
“We have seen more than a few horror stories where small business stakeholders decided to only start looking at SEO after their newly designed website was launched — only to tank all of the site’s existing rankings and traffic performance because proper SEO planning was not at the core of the website redesign and launch,” Rodgers says. Web developers, even great ones, are often not looking at all of the SEO factors that must be considered if you’re going to retain current SEO performance after launch. Rodgers says you need to consider SEO across the board when redesigning or re-launching a website. “The content created, the layout of the site, the information architecture, individual page content, all pages added and deleted, pages with URL changes — and especially 301 redirect mapping — can all have a massive impact on what happens to SEO after launch”.
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