The ultimate goal of running a well-designed website is to influence and get more customers online. A good site helps you convert more prospects into customers.Econsultancy columnist Jeff Rajeck has shared four trends that help brands improve the conversion rate optimisation.Rajeck says, “Conversion rate optimisation (CRO), or improving a website to increase the percentage of visitors who convert and become customers, has become a critical part of improving ecommerce site performance and is also practiced by many brand marketing teams.Because of its importance, Econsultancy has covered... [...]

MOZ has published the Whiteboard Friday video featuring Kameron Jenkins on ‘The Goal-Based Approach to Domain Selection’.The MOZ team says, “Choosing a domain is a big deal, and there’s a lot that goes into it. Even with everything that goes into determining your URL, there are two essential questions to ask that ought to guide your decision-making: what are my goals, and what’s best for my users? In today’s edition of Whiteboard Friday, we’re beyond delighted to welcome Kameron Jenkins, our SEO Wordsmith, to the show to teach us all about how to... [...]

Digital Marketing Depot is hosting a webinar on ‘Close the Online/Offline Data Gap with AI-driven Call Intelligence’ on Thursday, July 19 at 1.00 pm EDT.The DMD team says, “Consumers don’t think of their brand experiences as ‘online’ or ‘offline.’ They expect one, consistent path to purchase no matter how they interact with you.With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive... [...]

You need to continue experimenting for achieving success in marketing. Email too is a form that can be made irresistible by innovating your thinking.Entrepreneur contributor Susan Gunelius has shared ten tips to write emails that can help you get better results.Gunelius says, “Before you write an email message, you should understand some copywriting basics. Following are 10 steps that you should keep in mind as you write your email messages:Step 1: Exploit your product’s (or service’s) benefitsIf you’re writing an email message with a call to action that motivates people to take... [...]

Entrepreneur magazine team has published a video featuring Jordan Taylor Wright on ‘How to Create Emotional Content That Engages and Resonates With Your Audience’.The Entrepreneur team says, “Struggling with content creation is something that many entrepreneurs experience when marketing themselves, their product or their service, but few are able to identify the energetic reasons for their struggles. Jordan Taylor Wright’s ability to tap into the energy of an audience led to the birth of his production company, Taylor Cut Films, which creates commercials, films, music videos... [...]

Entrepreneur magazine team has published a video featuring Ben Angel on ‘Sales Not Where You Want Them to Be? Consider Video Marketing’.The Entrepreneur team says, “In this video, Entrepreneur Network partner Ben Angel goes into the details of how his business — which concentrates on online education for marketing — was able to generate $1 million in sales even as Angel was only able to work half a day.Angel has been able to dedicate his resources (e.g. time, energy, employee pool) elsewhere mostly with the help of digital marketing. One of his foremost steps is creating... [...]

There’s new email software (with human support to do a lot of the work for you) just announced. It’s called SnapMailPro, and it is the only Done-for-You Email Marketing solution.They not only are offering innovative email software; they will do the work to get the software ready to use in your business.With SnapMailPro and their set-up help, you’ll earn more profits, save time, and eliminate technology-related hassles.The SnapMailPro team is experienced in email marketing and implements the best email practices when they work for you, including:• segmentation,• A/B testing,•... [...]

Social media marketing rests on the efforts you put in to plan your social media campaigns. With a well-planned approach you can extend your reach to huge audience.Econsultancy columnist Sean Cole has shared six useful strategies to help marketers plan better performing paid social media campaigns.Cole says, “With GlobalWebIndex reporting that 93% of internet users have at least one social media account, therein lays a huge opportunity for marketers to target their audiences.Advertising on social media is, of course, now widely utilised. With Econsultancy recently refreshing its Paid... [...]

The content marketing success lies in the way your customers consume it. It has to flow among them and make them feel that the content is making is difference to them.Copyblogger columnist Nick Usborne has shared five reasons your customers are not reading your content. Avoiding them can help you improve your content performance.Usborne says, “Remember, your reader’s attention is fragile. There are plenty of other pages she could be reading. Give her half an excuse and she’ll abandon you in a heartbeat.And when that happens, your page just failed to achieve its purpose.Let’s look... [...]

eMarketer is hosting a webinar on ‘Marketing Data Management’ on Thursday, June 21 at 1.00 pm ET.The eMarketer team says, “As B2B marketers and sellers aim to execute more targeted and account-based programs this inevitably requires them to rely on a host of technologies and data sources to better understand their buyers. Integrating all that data and managing it, however, poses significant challenges. eMarketer B2B specialist Jillian Ryan will break down the key types of data B2B companies are identifying and integrating, and the technology to do so”.Marketing Data ManagementeMarketer [...]