Your website plays the vital role in lea generation that results into improved sales. With innovative tactics and continuous improvement you can make your site a lead magnet.

HubSpot columnist Katherine Boyarsky has shared nine strategies to optimize websites for better lead generation.

Boyarsky says, “The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor’s contact information. Once the visitor fills out and submits the form, they are then led to a thank-you page. (Learn about this process in more detail in this post.)

Now that we’ve gone over the basics of lead generation, we can get down to the dirty details. Here are 10 simple ways to optimize your site for lead generation.

1. Add Forms to the Pages That Get the Most Traffic

It’s important to benchmark your current state of lead generation before you begin so you can track your success and determine the areas where you most need improvement. Some of your pages might make excellent lead generators and you don’t even realize it.

To start, conduct an audit of where most of your online traffic and outreach comes from. Here are some common places a business might get visitors:

  • Email Marketing: Traffic might come from users who click through to your website from one of your emails”.

9 Simple Ways to Optimize Your Website for Lead Generation


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