Action-based email automation and how to use it
Action-based email automation allows you to plan email campaigns based on your subscriber responses. Instead of sending general emails, this pattern allows you to reach out the customers according to the need.
AWeber columnist Jill Fanslu has shared three strategies to start action-based email automation.
Fanslu says, “Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute.
So I did some digging. Turns out, most people told me email automation is overwhelming and they’re not sure where to get started.
But it’s actually pretty easy to get started with email automation . . .
What is email automation?
Simply put, email automation is when you set up a series of emails to send automatically to subscribers at a specific time.
With it, you can connect with a person at every stage of their buyer journey (a.k.a. the marketing funnel) — from lead to customer to brand advocate. You can build a relationship with an individual over the long term.
And the best part? It runs on autopilot, creating connections and increasing revenue while you work on other aspects of your business”.
Comments are closed.