Improve content marketing by integrating reviews
User-generated content works an asset for the brands. You can use such content and establish your authenticity. Right approach to integrate the user reviews can also help you improve your content marketing.
Content Marketing Institute’s Kristen McCabe has shared six ways to integrate user reviews into your content.
McCabe says, “Let’s explore six ways to incorporate reviews into your content marketing strategy and how to avoid the pitfalls.
1. Spark content ideas
Review sites can be a springboard for content ideas – ideas that already reflect something your audience thinks, whether it’s about how to use your product, what features matter, or pain points to overcome.
This Yelp review for the Tortoise Supper Club in Chicago is full of content ideas. Its marketers could create content about pre-show restaurants, the role of staff in creating ultimate dining experiences, or even the evolution of mom’s meatloaf”.
Comments are closed.
