With its rising user base Instagram has created a huge base for the businesses to prosper by growing their sales. Instagram’s different features allow the brands to reach out bigger audiences.

HubSpot’s Matt Smith has shared a useful article on using Instagram’s Shoppable Posts to boost online sales.

Smith says, “Shoppable posts are Instagram’s next big step in becoming a more business-friendly platform.

Thanks to the new feature, Instagram users can complete their buying journey, from discovery to checkout, without ever leaving the Instagram app.

And with 80% of Instagram’s 800 million users already following an “active shopping business” account (and 200 million users visiting one or more business profiles daily), giving people the ability to shop natively within the Instagram app makes a lot of sense.

With the new feature, Instagram has made it easier than ever for businesses to reach their consumers, noting “once a business has a product catalog connected to their account, tagging a product is as simple as tagging a person in a post”.

Selling on Instagram: How to Use Instagram’s Shoppable Posts

HubSpot
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