Strategies to reach out your prospects for first time
With rising sales channels, many a times for marketers it becomes difficult to decide which channel would work best for them to reach out their prospects.
HubSpot’s Aja Frost has shared 20+ sales experts’ opinions on best ways to reach out the prospects for the first time.
On using email for the initial communication, Frost says, “The majority of experts recommended starting with an email. “An initial email usually makes more sense because it doesn’t require [the prospect to] answer at the moment they receive it,” writes Robert Graham, author of Cold Calling Early Customers.
Plus, as others pointed out, you can use an email as a reason to call.
“I always start by referring to this first email to show we’re one step further in our relationship,” explains Stan Frering, head of Client Relationship Management for Easytrip France.
Emailing has a third advantage over calling, according to EchoSign co-founder Jason Lemkin. It lets you educate your prospect on the product’s value proposition, and clearly connect it with the prospect’s situation”.
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