Entrepreneur contributor David Petersson has shared 3 trending marketing tactics in 2018. They are voice search, artificial intelligence (AI) and live video.

Petersson says, “In January, Facebook’s algorithm update slammed brands that relied too much on the social media platform. And with the emergence of the GDPR, things are even harder for smaller publishers. Businesses must be smarter on how they market, build real relationships with their audience, and be transparent to be trustworthy. On top of that, Machine Learning and other technological advancements are influencing the marketing tactics. So, how do you stand out in 2018?

1. Voice search

Voice search is breaking ground. Some call it a revolution, and statistics suggest that by 2020, 50 per cent of all online search queries will be by voice. It is extremely easy to speak your query than typing it on a mobile device especially when you are driving. 40 per cent of adults use voice search once per day, and 20 per cent of searches are currently voice based. But this has also lead to a new competition; since devices such as Google Home and Amazon Alexa read out the featured snippet (and not the entire list of search results), the competition is now to place on “position 0”.

As to Kent Lewis, President and Founder of Anvil explain: “Owing position 0 means you’ve doubled your real estate in select organic searches”.

3 Trending Marketing Tactics in 2018


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