Strengthen your sales with these 15 communication skills
Effective communication skills help you establish rapport with your customers. It is a way to make them want to buy your products and services.
HubSpot columnist Leslie Ye has shared 10 communication skills that can help you improve your sales by establishing better customer relationships.
Ye says, “Before you immerse yourself in buyer personas, case studies, and Marketing collateral, work on these skills to ensure that when you’re talking to a prospect, you’re sending the right message.
15 Crucial Communication Skills for Salespeople to Have
1. Pay full attention
We’re all busier than ever before, and selling can be an especially pressure-filled career. So it’s understandable that during a client meeting, your mind could wander over to the demo you have to prepare for this afternoon, the prospecting you forgot to do, or the contract you’re waiting on to come in.
Just because it’s understandable doesn’t make it acceptable. Showing up to a call isn’t just about physically being on the other end of the line. You have to dedicate 100% of your attention to each call, otherwise you’ll miss details and make your prospect repeat things they’ve already told you. It’ll be obvious when you’re not paying attention, and that’s no way to treat buyers.
2. Practice active listening
Not only do you have to listen, you have to listen actively, otherwise your conversation won’t really go anywhere”.
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