eMarketer is hosting a webinar on ‘The Value of Audience Attention—What Happens Before the Conversion’ on Tuesday, June 12 at 1.00 pm ET.

The eMarketer team says, “What do people pay attention to before the conversion happens? Marketers care a lot about conversion and can get caught up in this metric.

eMarketer is pleased to moderate a special presentation with Clare Carr, vice president of marketing at Parse.ly. This webinar will offer insights and best practices to help marketers understand what people are actually paying attention to, enough to convert, so they can replicate it.

Join this live, interactive webinar to learn:

  • What types of content drives the most engagement
  • Where your audience consumes content and what topics they pay attention to most
  • And… case studies from Hello Fresh and MLB”.

The Value of Audience Attention—What Happens Before the Conversion


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