Social media media has enabled the businesses to strengthen their reach to more and more customers. Nowadays brands use social media polling to seek the opinions and feedback of their target groups

Econsultancy columnist Nikki Gilliland has shared five ways brands can use social media polling to strengthen their business presence.

Gilliland says, “Twitter polls have been around for a while, but with Facebook Messenger and Instagram more recently adding similar features to their respective platforms – polls are having a bit of a resurgence.

This also looks to be due to the rise of teen polling app, Polly, which gained huge popularity on Snapchat last year.

So, what are the benefits for brands on social media? Here’s a look at how some are using polls, and the reasons why they can be an effective part of an overall social media strategy.

1. Feedback and insight

According to a survey by Wunderman, 79% of consumers say they want brands to actively demonstrate that they ‘understand and care’ about them before they make a purchase.

Polls are a great way to demonstrate this, allowing brands to ask for direct feedback on products or general customer experience, and in turn, letting users know that their opinion is valued”.

How brands can use social media polling

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