Snapchat is getting huge share of social with more than 191 million daily users. After Facebook and Instagram, it is Snapchat that should be on you social advertising priority.

Marketing Week contributor Ellen Hammett has shared an useful article with tips on opting for Snapchat advertising and improve it.

Hammett says, “Cristina Sarraille, a senior strategist at We Are Social, says the biggest challenge for Snapchat at present is making advertisers realise that it is “more than just a lens”.

“It can be used for ecommerce, promoting events, generating content for other activations, so for quite a lot of advertisers the main barrier is that they see it as a one-way conversation instead of a way of building a narrative and dialogue with their consumers,” Sarraille says.

“It’s a very personal relationship that users have with Snapchat and if brands understand how to build the right narrative to be there and play a role in their lives they will nail it and get that return on investment that everyone is so keen to get from social.”

Another barrier, she says, is that Snapchat is perceived to only be used by teens. However, 75% of Snapchat users are over 18 and 43% of those are parents. In the US, Snapchat reaches 41% of 18- to 34-year-olds a day”.

Advertising on Snapchat: Fleeting fad or marketing goldmine?

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