Impact of GDPR on e-receipts
Econsultancy columnist Nikki Gilliland has highlighted the impact of General Data Protection Regulation (GDPR) on e-receipts.
Gilliland says, “If you’ve shopped in Schuh, Topshop, or Dorothy Perkins recently, you might recall being asked if you wanted an e-receipt at the point of purchase.
This means the option to have your receipt emailed to you instead of given in paper form.
These retailers along with many others have been using e-receipts for a good while now. Some customers are happy about the practice – the benefits include easier organisation, plus the fact that it’s more environmentally friendly.
Others are less enthusiastic. Those with hard-to-spell names or weird email addresses might be more concerned about in-the-moment awkwardness rather than future convenience.
However, a much bigger reason for dissatisfaction towards e-receipts is uncertainty over how retailers hold and use this kind of data, with consumers also feeling greater pressure to give away data when asked face-to-face”.
Comments are closed.