Instagram Hashtags are linked to posts you make on the network, they are clickable phrases and topics. Proper hashtag creation can help you to deliver your Instagram content to the right users.

Shopify contributor Ana Gotter has shared an useful article on using Instagram Hashtags to connect with more customers and improve your sales.

Gotter says, “Understanding which hashtags you should use is a crucial part of developing a strong hashtag strategy that maximizes your reach and increases engagement. There are different types of hashtags that each serve a purpose, and any strong strategy incorporates a combination of them.

Branded hashtags

These should be listed in your profile bio, and are exclusive to your specific store. They can be used to build brand awareness, and you can encourage users to share user-generated content using them. Examples include Harper Wilde’s #LiftUpTheGirls, Shwood Eyewear’s #shwoodshop, and So Worth Loving’s #swlfamily.

Location-based hashtags

This won’t apply to all ecommerce merchants, but if you have products that would appeal to local audiences, use it to your advantage. Do you have novelty mugs that feature different states? Use #FloridaLife or #NewYorkDrinks to connect with the right audience”.

Instagram Hashtags 101: Connect with Your Ideal Customers and Drive More Sales

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