Entrepreneur magazine team has published a video ‘What to Do When Your Marketing Isn’t Producing Results’ featuring Eric Siu. The Entrepreneur team says, “In this video, Entrepreneur Network partner Eric Siu talks about what to do if you are under pressure to report the results of your content marketing. Siu, who worked on his own podcast for two years before seeing real results, says that the ROI on marketing is not always clear-cut. The connections and clout he eventually established from his work came after an extended amount of time and persistence. Even these instances... [...]

E-commerce requires you to continuously innovate your strategies and keep your customers satisfied. Amazon as we see it leads the e-commerce domain all over. The new e-commerce brands and marketers have certain myths that keep them away from achieving e-commerce success. Marketing Land columnist Andrew Waber has shared three such myths. Waber says, “Between my work and what I see across the e-commerce landscape, it’s clear that brands need to let go of some of these prior practices to address the current market realities of e-commerce. Additionally, by fostering better interdepartmental... [...]

It is important for marketers to adopt right communication channel to reach out to their prospective customers as it is a sensitive matter for most of the people. HubSpot’s Jeff Hoffman has shared five tips to help marketers determine when to use call and email in the sales process. Hoffman says, “The method of outreach sales reps use for a first connect makes a significant difference in response rates. Rather than deciding whether to call a new prospect or send an email based on personal preference, use the method your prospect will be most responsive to. Which leads me to the question:... [...]

HubSpot team has published a free guide to ‘Customer Loyalty’ to help brands and marketers make more by gaining their customer’s trust. Talking about customer loyalty, Sophia Bernazzani says, “According to The Loyalty Report 2017, the average consumer is involved in 14 loyalty programs, but have the capacity to engage with only seven. Companies lose money on time and effort, and customers get no more value from the businesses to which they are “loyal.” So how do you keep your business out of that segment? How do you convey enough additional value in your programs... [...]

In today’s world of online marketing, your reputation depends on how well you rank in Google. With quality content and right optimization strategies you can achieve this. HubSpot columnist Bella Valentini has shared three strategies that can help you secure #1 ranking on Google. Valentini says, “People are hungry for immediate answers. Luckily, it has never been easier to find the information you’re seeking via search. A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we’re... [...]

Content Marketing Institute is hosting a webinar on ’10 Secrets for Creating Great Webinar Content’ on Wednesday, July 18 at 2.00 pm EDT. The CMI team says, “Webinars are one of the best channels to deliver content in an engaging and interactive way. But many webinars are still boring, talking PowerPoint presentations that offer little engagement but a lot of Zzzzzzz. Join us as ON24’s VP of Content Marketing, Mark Bornstein, shares “10 Secrets for Creating Great Webinar Content.” This session will show you how to create impactful webinar content that engages audiences... [...]

Search is the mainstream source of web traffic today. With right optimization techniques you can get your websites listed Google search results and get more visitors. John Chow has shared three steps to help webmasters get their websites on Google faster. Chow says, “If you are new to blogging, then it’s important you know how to get your website set up and indexed quickly. I know when I started out, I created a website and thought that was the only thing I needed to do to build momentum but I was completely wrong. Google Webmaster Tools has been very supportive in getting my websites indexed... [...]

Your website plays the vital role in lea generation that results into improved sales. With innovative tactics and continuous improvement you can make your site a lead magnet. HubSpot columnist Katherine Boyarsky has shared nine strategies to optimize websites for better lead generation. Boyarsky says, “The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor’s contact information. Once the visitor fills... [...]

Voice and visual search have become the new trendsetters in the search engine marketing. With visual search too you can drive more sales for your e-commerce products. MOZ columnist Jes Scholz has shared some useful strategies to improve conversion rate with visual search. Scholz says, “Traditionally, image search functioned like this: Google took a text-based query and tried to find the best visual match based on metadata, markups, and surrounding copy. But for many years now, the image itself can also act as the search query. Google can search for images with images. This is called visual... [...]

The Amazon product listings help you showcase your products to the Amazon visitors. It helps you boost your sales by getting noticed. Business 2 Community contributor William Harris has shared five strategies to help marketers rightly optimize their Amazon product listings. Harris says, “If you know you want to start spending more time actively working to drive more sales on Amazon, a good place to start is with your product listings themselves. To optimize your listings and capture more sales on the channel this quarter, focus on these 5 areas: 1. Product Title If you’re interested in... [...]