Econsultancy’s Patricio Robles has reported that on the first day of the implementation of General Data Protection Regulation (GDPR), None Of Your Business (NOYB), a non-profit organization has lodged complaints against Google and Facebook with four different European authorities.

Robles says, “The complaints allege that these two tech giants have violated the GDPR’s prohibitions against forced constent by using popups prompting users to give consent if they want to continue using their services. NOYB claims that Facebook has already blocked the accounts of users who have refused to provide consent.

In a statement, NOYB explains, “The GDPR prohibits such forced consent and any form of bundling a service with the requirement to consent (see Article 7(4) GDPR). Consequently access to services can no longer depend on whether a user gives consent to the use of data. On this issue a very clear guideline of the European data protection authorities has already been published in November 2017.”

According to Max Schrems, the Austrian lawyer behind NOYB, “Many users do not know yet that this annoying way of  pushing people to consent is actually forbidden under GDPR in most cases””.

GDPR Day 1: complaints filed against Google and Facebook

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