MOZ columnist Sherry Bonelli has republished the MOZ’s guide to optimize your Google My Business listing. It has been updated on May 1, 2018.

Bonelli says, “Many local businesses just claim their GMB listing and forget about it. What most businesses don’trealize is that there are a variety of other features Google gives you that you can use to optimize your Google My Business listing and several reasons why you should frequently check your business listing to ensure that its accuracy stays intact. Want to know more?

Complete all the information Google asks for

There are a variety of questions Google wants you to fill out to complete your Google My Business profile. When done, your listing will have valuable basic data that will make it easier for potential customers to find more information about your company. And if you don’t fill out that information, someone else could. Many business owners don’t realize that anyone can suggest a change (or “edit”) to your business listing — and that includes your competitors”.

How to Optimize Your Google My Business Listing [Updated May 1, 2018]

MOZ

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